What are the local customs I should be aware of while visiting Thailand?

- Always greet with a 'wai' (a slight bow with hands together) as a sign of respect.

- Dress modestly when visiting temples or religious sites, covering shoulders and knees.

- Avoid touching someone's head, as it is considered the most sacred part of the body in Thai culture.

- Be mindful of public displays of affection, which may be frowned upon in certain contexts.

- Respect the monarchy and avoid making negative comments about the royal family, as it is against the law.

Practical Pattaya note: Match the advice to your exact location, budget, transport and travel dates, and confirm time-sensitive details directly with the relevant provider or official source.